KOCHI (Commodity Online) : In a major branding exercise, the first-of-its-kind initiative, India’s Rubber Board has unveiled a quality certification logo for natural rubber that is expected to increase the acceptability of Indian Natural Rubber in the world market. The country is the fourth largest producer of natural rubber.
Using the quality certification logo of the Rubber Board would increase the acceptability of Indian Natural Rubber (NR) in the world market, observed Sheela Thomas, Chairman of India’s Rubber Board, the official agency entrusted with natural rubber promotion and cultivation.
The prevailing market situation, in which the international rubber prices are ruling much above the domestic prices, is conducive for export, which in turn may help Indian growers to realise international price, she added while distributing the Indian NR brand certificates to the first batch of exporters, exporting with the logo.
The certification will entitle the exporters to use the logo designed by the Board on their consignment. Branding is expected to establish Indian NR as a quality product and help it fetch a premium price, which will benefit not only the exporters, but the producers as well.
The use of logo is permitted for the export consignments conforming to the quality specifications as defined in the Green Book and by the Bureau of Indian Standards. The branding is for the shipment of R.S.S. (Ribbed Smoked Sheet), I.S.N.R. (Indian Standard Natural Rubber) and concentrated latex grades. The holographic logo stickers for sealing the export consignments are developed by C-DIT (Centre for Development of Imaging Technology).
The certificates were awarded to Pala Marketing Co-operative Society (exporting sheet rubber to Turkey), Hevea Crumb Rubber Factory and Ashok Trade Links (both exporting block rubber to Pakistan).
A good response for branding is observed from the NR exporters and more than 500 metric tons of branded rubber is expected to be shipped during the next week.
Saturday, February 26, 2011
India Rubber Board unveils major branding initiative
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