Tuesday, March 1, 2011

Branding to raise status of Indian natural rubber in world mkt

Kottayam, Mar 1 (PTI) Indian rubber growers are set to reap the benefits of the prevailing price scenario, where international rates are ruling higher than domestic spot prices, thereby enabling them to demand more for their produce, the Rubber Board said today.
And using the quality certification logo of the Rubber Board will increase the acceptability of Indian Natural Rubber (NR) in the world market, Rubber Board Chairperson Sheela Thomas said in a statement here.
Distributing Indian NR brand certificates to the first batch of exporters to receive the logo, she said the certification would establish Indian natural rubber as a quality product and will help it fetch a premium price. This will benefit not only exporters, but producers as well.
Such branding of NR for exports is the first to be implemented in any rubber-producing country, she said.
The use of the logo was permitted for export consignments conforming to quality specifications as defined by the Bureau of Indian Standards, she said.
The branding is for the shipment of RSS (Ribbed Smoked Sheet), ISNR (Indian Standard Natural Rubber) and concentrated latex grades of rubber. The holographic logo stickers for sealing export consignments have been developed by the Centre for Development of Imaging Technology (C-DIT), she said.
The certificates were awarded to the Pala Marketing co-operative Society, which exports sheet rubber to Turkey, besides Hevea Crump Rubber Factory and Ashok Trade Links, which both export block rubber to Pakistan.

(Source: http://news.in.msn.com/business/article.aspx?cp-documentid=4980382)

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